Class 17 and 18 - Media Law and Ethics

DISCUSSION - We discussed media law and ethics, including the First Amendment, historical examples of the Payola scandals it the 1950s, the blacklisting of Hollywood actors, screenwriters and production people, the Quiz Show hoax, cartoons of the prophet Mohammed, etc. 



RESEARCH PAPER was due Thursday June TurnItIn.com. I am accepting later papers, but they will be marked down.

PRESENTATIONS: Here's what you should include in your presentation. You can include a discussion question for the class at the end if you think you will not fill the time (5 minutes min.): Brief description of two sides of controversy; something interesting or surprising from your research findings Media clip if relevant (1-3 minutes) Images if relevant Your opinion POWERPOINT:  Here are some tips about PowerPoint presentations. You can find more tips and videos on YouTube.com.  If you don't have PowerPoint, you can use Google Docs Presentation. Go todocs.google.com and sign in with your google ID. ·         No more than seven words across, seven lines down ·         Use bullet points ·         Use photos, graphics, video clips ·         Video should be limited to 1-3 minutes ·         Limit animations GRADES: Your may view your grades at TurnItIn.com.  WORKBOOKS will be due Thursday June 16 (last day of class). BLOG TOPIC:  Week 9: Media Ethics/Media Law (15) Describe a media law or media ethics case from 2010-11 involving one or more of the following: ·         First Amendment/censorship ·         Libel ·         Privacy/intrusion ·         Copyright ·         Federal Communications Commission ·         Misappropriation  Include an embed or link to a site about the case. Add your brief comments.

Class 15 and 16 - Public Relations and Advertising

PUBLIC RELATIONS - We viewed videos about Edward Bernays and about various aspects of public relations. We discussed greenwashing, astroturfing, crisis management and celebrity image make-overs. 

ADVERTISING: We viewed older TV ads, TV ads aimed at particular demographics and an analysis of consumerism. We discussed the VALS framework, which is an example of how advertisers target and respond to the demographics the clients want to reach. We discussed viral advertising and viewed examples from epipheo.

HOMEWORK: Read Chapter 14 - Media Law.

Blog topic:  Week 8: Propaganda in Advertising/PR (20)

 Look up “Propaganda techniques” on wikipedia.org, then find an advertisement online that uses at least two propaganda techniques. Explain what the techniques are and how they are used Add a link to the ad. 

Class 14 - Internet

DISCUSSION:  We discussed distance learning, Internet addiction and teachers/professors on Facebook. We reviewed the history of the Internet, the World Wide Web and new vs. old media.

RESEARCH PAPER:  Information on the Research Paper is available on my De Anza Website:  http://faculty.deanza.edu/deckcecilia/

DUE TUESDAY:  Quiz makeups http://faculty.deanza.edu/deckcecilia/stories/storyReader$53
And Research Paper topics.

READ and complete workbook for Chapter. 12 - Public Relations.

Class 13 - Electronic News

DISCUSSION: The evolution of electronic news from radio to Internet. We did this chapter out of order. 

QUIZ: Take-home quiz for Chapter 10.

MAKE-UP QUIZZES: Due Tuesday May 24. E-mailed.

Class 12 - Television

DISCUSSION: We discussed viewing habits and  favorite shows. We talked about classic TV, the golden age of TV, characters who reinforce stereotypes and those who defy them. We viewed clips including this one from Family Guy about the Freakin' FCC:

HOMEWORK: Read Chapter 10, complete workbook.

BLOG Week 6: Television

Find and describe an online video (from YouTube or another video site) that explains or explores topics that are mentioned in the textbook -- it can be about any media, not just TV. The video should be under 10 minutes in length and should not be one that a classmate has already posted.  For each video, give a link to the video and include:

·         The length of the video

·         A description of the video in your own words

·         The name of the corresponding chapter in our textbook

·         A course related quiz question to go along with the video

·         An answer to the quiz question

An example: http://www.youtube.com/watch?v=sIFYPQjYhv8&

Length: 4:22
Description: Stats and facts concerning Social Media's accelerated assimilation into mainstream culture.
Chapter 2: Media Impact, Chapter 10: Internet, other chapters.
Quiz Question: In comparison to Facebook, which reached 100 Million users in a matter of months, how many years did it take for Radio to reach 50 million users?
Answer: 38 years

Class 11 - Radio

DVD:  We watched the feature film "Radio Days" produced by Woody Allen. It's the story of a family on Long Island, NY during the 1940s and how their lives intersect with the main medium in their lives: radio. Notice the parallels between the types of shows they listened to and shows on TV now. A few things in the movie are based on true stories, like the fictitious "War of the Worlds" broadcast about an alien invasion and the story of the girl i the well. Students discussed what life would be like if radio were the last invention (no TV, no Internet). Weird.

TAKE-HOME QUIZ:  Crossword puzzle and/or essay question. You can do either the puzzle or the essay for normal quiz points (up to 20) or BOTH puzzle AND essay for up to 40 points. These are bonus points, not part of the Extra Credit total for the course.

FOR THURSDAY:  Read Chapter 9 - Television. Complete workbook assignments for Chapter 9.

Class 10 - Audio Recordings

8-Track, a format on the losing end

DISCUSSION: Students wrote as many music genres as they could think of. We looked at Wikipedia's list of music styles. We discussed formats and the history of recorded music, and rock'n'roll as the catalyst that launched the industry to new heights of sales in the 1950s. We watched Elvis Presley perform "Hound Dog" on the Milton Berle show.

SHOW AND TELL: Edison's cylinder, shellac records, vinyl 45s and LPs, 8-track tape, an album of recordings of "Louis Louis" and a page from a book about the song and the FBI's investigation into its lyrics.

HOMEWORK: Read Chapter 8 - Radio and complete workbook. Turn in take-home Chapter 7 quiz on Tuesday!

BLOG 5: Movies or Recordings (20 points). Please note that the assignments have several steps. To get full points, complete all steps. To make the experience more pleasant for your readers, use friendly links and embeds. You can find instructions for links and embedding on YouTube.

Write 2-3 sentences about your favorite movie of 2010-11 and why you liked it. Write 1-2 more sentences about your all-time favorite movie and why you like it. In which format(s) did you first see these movies? Add links to both in rottentomatoes.com or IMDB.com  Find and embed a trailer for one or both of the movies.      

OR

Write 2-3 sentences about your favorite sound recording of 2010-11 and why you liked it. Write 1-2 more sentences about your favorite oldie and why you like it. In which format(s) did you first hear these recordings? Add or embed links to Amazon.com, YouTube.com or other sites where others can listen to your recordings (or samples).

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