PUBLIC RELATIONS - We viewed videos about Edward Bernays and about various aspects of public relations. We discussed greenwashing, astroturfing, crisis management and celebrity image make-overs.
Blog topic: Week 8: Propaganda in Advertising/PR (20)
ADVERTISING: We viewed older TV ads, TV ads aimed at particular demographics and an analysis of consumerism. We discussed the VALS framework, which is an example of how advertisers target and respond to the demographics the clients want to reach. We discussed viral advertising and viewed examples from epipheo.
HOMEWORK: Read Chapter 14 - Media Law.
Blog topic: Week 8: Propaganda in Advertising/PR (20)
Look up “Propaganda techniques” on wikipedia.org, then find an advertisement online that uses at least two propaganda techniques. Explain what the techniques are and how they are used Add a link to the ad.
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