DISCUSSION: "The audience is the arbiter of meaning." The senders may think they are sending one message, but ultimately it is the audience that determines what the message was.
VIDEO: "Sammy's Visit" from All in the Family, 1972, an example of the audience as final arbiter of meaning and technological and societal change.
VIDEO REVIEW: Discussion on the societal, cultural and technological differences between the early 70s and now, as seen in the video (media as a reflection of society).
HOMEWORK: Read textbook Ch 2, complete workbook Ch 2
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